Mis-760 Citibank Case Study free essay sample

What has Citibank done to differentiate its e-business products from those of its competitors? Citibank was able to differentiate its e-business products from those of its competitors by focusing on customer satisfaction instead of only the bottom-line. Customer satisfaction was focused on the support, technology and response time, making sure the clients felt confidence in the brand. The customer service along with the products are the reasons why Citibank is able to keep its recognition and loyalty throughout the world. Citibank used many technologies to get more clients satisfied such as ATM’s, telephone lines, and the paperless system of payments which is a secure business transaction for the customer. 3. What can Citibank do to create competitive advantages? In order for Citibank to create competitive advantage the following processes can be implemented: * Find a way to lower prices on products while still increasing the bottom line. * Mobile and Web is very important to many individuals so having the ability to initiate transitions via the previously mentioned methods will put them ahead of the competition. We will write a custom essay sample on Mis-760 Citibank Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page . How has Citibank successfully converted its traditional money management business into an e-business? During the process of transforming traditional assets to digital assets, what issues should a company like Citibank take into account to ensure successful implementation? Citibank successfully convert its traditional money management into an e-business system by giving convenience to the customers, (example the technology investments), flexibility, and staying ahead of the competition by investing in infrastructure that would only make the experience better for the customer. The transformation was done by becoming more centralized and focusing on the customers and investing in the right technology to improve efficiency and customer satisfaction. For example use of systems to manage the automatic processing of transactions which reduces the time is takes to process and human errors as well. Also the online and real time processing with the direct access to the information for customers and employees, efficient working, cost savings and comfort for customers. During the process of transforming traditional assets to digital assets, the issues Citibank should take into account to ensure a successful implementation are, consistency of data and the learning curve/impact for the customer. Citibank successfully responded to these changes with the different alliances with technological companies such as Oracle, SAP, Commerce One, building a new global infrastructure integrating products in new ways. 5. What actions has Citibank taken to serve the needs of two very different market segments, MNCs and SMEs? Citibank developed two different strategies for each market segments, some of the strategies for MNCs are secure platforms to access services, local and global which can offer fast and worldwide capabilities. Also provide fraud and identity theft protection, showing the advantages of online real time banking For the SMEs, Citibank offer rewards such as free internet access as the customers slowly progress into a fully online environment. The clients were not aware of the additional benefits of the internet, especially dealing with limited access so the free internet allowed for an easier transition. . How has Citibank’s Cash and Trade Group managed to develop different e-business products for varied industries? With the market changing so rapidly, how does Citibank identify market needs? Citibank has managed to develop different e-business products for diverse industries by utilizing the growing technology market and providing the convenience for their customers. The many prod ucts and services offered has been a success for each market segment because it meets the needs of each groups. Also the customer’s service lines, relationship managers and products specialists for the varied clients are required to identify the market needs and develop the new services according to the different industry segments. 7. One of Citibank’s challenges is in managing vendors and suppliers without allowing them to exploit its clients. How does Citibank protect its clients from its strategic partners? Citibank managing vendors and suppliers without allowing them to exploit its clients by not sharing their clients information with the vendors and suppliers. This is very important because they are protecting the privacy for the customers. Citibank was able to do so by using the suppliers technology without directly involving them, using the different suppliers applications, providing best customer service to their clients without charging extra service fee, and marketing or promotions from the suppliers. The goal is to give convenience to the customers using the Citibank applications providing customers full access to their accounts whenever or wherever without the hassle or headaches. 8. Prepare a SWOT analysis to evaluate Citibank’s e-business strategy. SWOT ANALYSIS STRENGTHS * Combined business units * Acquisitions * CitiDirect * Partnerships: Oracle, SAP, amp; Commerce One Inc. * Centralized operations with much attention focused on 1,400 large global corporations and institutional investors| WEAKNESSES * Different clients and different needs * Service differentiation. This relates back to the different clients and needs because the service has to cater to the client. * Vendor Citibank was working with and the issues when it came to supplier management| OPPORTUNITIES * Creating a brand which is known for excellence. Being a pioneer of Web and mobile support for their customers. * The global service market has a lot of room for growth. Citibank was one of the few doing business so it is possible to still take advantage and increase profits. They have the ability of first to market in this case. * As Citibank continue to increase their business globally, it would service them best to take an opportunity to work with local business (not within the same market) to offer benefits to their customers. | THREATS * Utilizing the web or mobile brings the concern of security. Threat of new entrance from competitors being able to offer lower prices, better incentives, and the technology to go with it. * Decrease in revenue due to economic times| 9. How does this case demonstrate the alignment of an e-business strategy with a company’s overall business strategy? This case demonstrates the alignment of an e-business strategy with a company’s overall business strategy by emphasizing Citibanks cha nges from traditional to a more e-business structure still being global, meeting the needs of the customers, and still improving bottom line doing so. Also the ability to offer a variety of products and services was in alignment with Citibanks business strategy because it had to meet the needs of various customers. The e-business strategy allowed them to do so successfully. 10. Beyond the case: Citbank has hit hard times in the last several years. Do you think the strategy described in this case helped in the decline or was this a bright spot? Explain your answer. I think the strategy implemented was a bright spot for Citibank. It helped to gain more clients at different levels on a global perspective. The internet revolutionize the banking industry and changed the customers and clients expectations as it pertains to integrating its products and services in new ways. The hardship Citibank faced in the last several years, I believe had nothing to do with this strategy but more so economic. There were many other factors in the market which contributed to the hard times. Once those factors are changed then Citibanks strategy will continue to benefit them in the long term.

Critically Consider Whether Evidence Justifies A D Essays

Critically Consider Whether Evidence Justifies A D Essays Critically Consider Whether Evidence Justifies A Distiction Between Stm And Ltm Diane Woodward 10th September 1999 Critically consider whether evidence justifies a distinction between STM and LTM Memory is a working process that enables us to learn and benefit from past experience. There are three stages of process, registration, storage and retrieval. Some Psychologists have undertaken research to show there is a distinction between STM and LTM. Atkinson and Shiffrin introduced the Multi Store Model that supports the fact that the STM and the LTM are different. The LTM is a permanent store while the STM is only temporary. The Multi Store Model proposes that information must pass through the sensory store and the short term store before it can be transferred into the long term store and become part of a long term memory. Atkinson and Shiffrin propose to transfer information form the STm to the LTM rehearsal must be undertaken. The evidence that supports the Multi Store Model includes two component tasks, coding and braindamaged patients. Two component tasks involves asking subjects to remember a list of words and asking them to repeat them using free recall. In conclusion to the experiment it showed that subjects recall items form the end of the list first and get more of these right, this is known as the regency effect which is connected to recall from the STM. The experiment also showed that items form the start of the list are recalled quite well but not as well as those at the end of this list. This is known as the Primacy effect which is connected to recall from the LTM. However the experiment showed that the words in the middle of the list were those that the subjects remembered least of. Many Psychologists own experiments and theories support the Atkinson and Shiffrins idea of rehearsing, including Brown and Peterson who carried out an experiment giving subjects sets of three consonants to remember. They found that if the subjects were allowed to rehearse, the experiment was easy, however if there was no rehearsal the majority of the subjects forgot after a none second delay and nearly all subjects forgot after an eighteen second delay. In conclusion to this experiment Brown and Peterson founf that there is a rapid loss of information if rehearsal is prevented. This supports the theory that there is a STM. Craik and Watkins carried out a study to show that retention over long periods of time is unrealted to duration to the STM or the number of rehearsals meaning retention is not related to rehearsal. Atkinson and Shiffrin proposed that STM and LTM code information in different ways, therefore they must be different memory stores. The STM stores information acoustically, we know this because people make acoustic errors, however the LTM stores information semantically, because people make semantic errors in LTM tests. Conrad (1964) and Baddley (1966) have carried out research that supports the theory that the STM and LTM uses different coding. The research carroed out dealing with brain damaged patients is the third type of evidence that supports the Multi Store Model. Psychologists proposed that if the STM and LTM are different then brain damage may effect one memory without causing damage to the other, this is supported by the study of Amnesiacs. It has been found that some amnesiacs keep a LTM for events beofre a brain injury and keep STM for events that happen after the brain injury, however they have no ability to transfer information form the STM to the LTM. Retrograde Amnesia is the imparity of the memory of events beofre the damage, with the STM not being disrupted, this shows that brain damage effects STM and not LTM, this is evidence that the two memory stores are separate. The evaluation of the model has brought about a few questions and doubts including the fact that we know that the model is based on experiments where subjects know their memory is being tested. We actually use our memory for information we are not expecting to use. When a subject is part of an experiment their performance may be affected because they know they are under observation, this questions whether the results are truly accurate. Also the experiments are questioned because they are not life

History of Red Cross Research Paper Example | Topics and Well Written Essays - 2500 words

History of Red Cross - Research Paper Example He took the help of the villagers at Castiglione to comfort and give medical care to the injured. He worked for the injured for three days without sleep. When he returned to Geneva he was troubled by atrocious visions of the war, he experienced in Solferino. He worked really hard to make sure that the terrible suffering he has gone through must not take place again. It was in 1862 that Dunant published a book by the name of â€Å"A Memory of Solferino†. His book fostered the idea that in every country there must be an institute that must work for providing relief to the people wounded in war. This society must also help the army to carry out their task of helping the wounded militants. The Formation of Red Cross Gustave Moynier who was an advocate in Geneva showed immediate interest to the idea fostered by Dunant in his book. Moynier within no time formed an International Committee of Relief for the ones injured in war, which was later named as â€Å"International Committee o f Red Cross†. Delegates from sixteen states around the world, met at Geneva for the approval of the Geneva committee on 26 to 29 October. The delegates decided that every state will form within their country a private institute whose task will be to provide relief (medical services) to the military and the ones wounded in war. The medical equipment of the relief worker will be labeled with a unique emblem, a red cross with white background. Swiss government in 1864 organized a diplomatic conference at Geneva which brought together representatives from twelve different states. It was on 22 August 1864, that the first Geneva Convention was signed, whereas the others followed soon after this event took place. At that time battles or wars were considered to be irreconcilable. The First Geneva Conference stressed upon the enforcement of certain humanitarian rules during the war as well(About the International Committee of the Red Cross, 2013). Development of Red Cross The founders of Red Cross assigned to themselves the task to foster the creation national societies within different states. By 1874 there were about twenty-two national societies in different states of Europe. However Red Cross was gradually spreading to other continents as well. During the Turkish-Russian war in 1876, the Red Cross informed the government of Switzerland that they would be taking up the â€Å"red crescent† emblem to be placed on their ambulances instead of the â€Å"red cross† From 1864 to 1914 war and disturbance broke out in many parts of the world, at that time â€Å"Red Crescent† and â€Å"Red Cross† were busy giving their services to the men suffering. Above all, it was during the First World War when Red Cross Societies from all the countries were asked to give their services. At that time, all the Red Cross societies working in different countries organized hospital and ambulances for the wounded (History of Organization, 1963). The activities of the Red Cross expanded rapidly, following the foundation of the Central Trading Agenc

Statement Personal Example | Topics and Well Written Essays - 500 words - 1

Personal Statement Example Since it is known to have a great track, as well as a real football field, it has even featured on an album cover that was of Running with Scissors. Santa Monica College is also well known to have a public radio station that broadcasts all over Los Angeles with over 450,000 listeners, and its newspaper that is available both in print and online as well. It goes by the name The Corsair and has taken several awards over the time as well as the award for General Excellence. Having all of this information in mind, it would be wise to join Santa Monica College and major in Marketing and Engineering. It would be an honor to study in an institution that is known to bring out very talented actors and actresses, as well as great men and women in the society. Santa Monica College also has number one transfers to higher institutions. These include the University of Southern California, Loyola Marymount University and the University of California. Getting a transfer to the University of Southern California would be a great choice for me. Santa Monica Junior College has transfers to these kinds of universities because it is also known to produce individuals of substance. The Western Association of Schools and Colleges accredits this institution for being such a great college. It is a great institution where all kinds of students from all walks of life and from whichever race whether Asian, White, Black or Hispanic can school in without any stress or disturbance. These are among the many reasons why Santa Monica College would be an ideal school to enroll in once one completes their high school education. It has good and trained professional tutors who mostly also happen to have schooled in the same institution. These lecturers are of high value and guarantee professionalism. One could never go wrong when it comes to choosing Santa Monica Junior College as their college of choice. Aside from

State of Economy Before the Civil War and Its Grounds Assignment - 1

State of Economy Before the Civil War and Its Grounds - Assignment Example It all went to neglect at a stage in history when political discontent emerged among American-Liberians who wanted and apparently claimed political dominion which could have possibly triggered Charles Taylor (Liberia – First) to pursue an invasion of Liberia when he sought great opportunity at convincing two ethnic groups to redress the prevailing disorderly situation. This move initiated higher conflicts that involved certain tribes as the Gios and the Mandingoes (Liberia – First) who eventually became rebels whose misconception of grounds and events drove them to hatred and aggression that led to the waging of bloody Liberian civil war in Africa. It truly saddens to realize that it was merely a politically generated war which was not even founded on a patriotic cause that should have taken the welfare of Liberian citizens, especially the innocent ones to account. I could not bear to ponder about the exploitation of natural resources by the warlords who were reluctant to negotiate and settle in peaceful terms with the enemies as they gained huge advantage over the fact that disputes had been able to cover their greed and corrupt intention toward the country’s revenues and vast resources of timber, iron ore, rubber, diamonds, and gold. Because of their selfish interest to stay in power, wickedness further maintained this status by utilizing the profits with resources to buy or produce more weapons or deadly tools that killed over 200,000 excluding a million others (Liberia – First) who took refuge beyond Liberia. According to the Bureau of African Affairs: â€Å"The 1989-2003 civil war had a devastating effect on the country's economy. Most major businesses were destroyed or heavily damaged, and most foreign investors and businesses left the country. During the administration of Charles Taylor, relations between Liberia and  its West African neighbors became seriously strained. The outbreak of civil war in Liberia and the long dominance of Charles Taylor soured bilateral relations (Background Note).†

A Study On Music Videos

A Study On Music Videos Music videos have a big impact on how the world is viewed today. Many videos disrespect women and portray them in a negative way. Most videos stereotyped race, womens body types, and skin color. These videos have influenced the younger generation lives and how they should act. Mainly all music videos teach the youth unhelpful information that they do not need to know in their everyday lives. Today individuals minds are twisted with images from songs, melodies, and lyrics in which music videos have influenced and made a big impact on peoples attitude and there lifestyles; these images shape the way people think in their everyday lives. Regardless of what an artist is singing or rapping about in their music video you will always see a sexual hint. Clearly you can see women being portrayed in music videos in sexual way this may not affect how you feel at first, but after seeing this happen over and over in different music videos may makes people treat women with less respect. How women are portrayed in this way comes with many consequences. Most rap videos today show sexually disapproving and harmful depictions and treatment of women, mainly women of color. Women are stereotyped in music videos because they are often portrayed as hypersexual, selfish, and amoral, examinations of music videos have publicized this. They are also portrayed as non-educated and very getable. By watching music videos people might bring to a close that the world is made up of light skin and white women. Disregarding the massive series of colors in between, a lot of women in music videos today are light skin, white, Asian, and Latina and it could be hard on women and young girls who dont like this. Their representation frequently overemphasizes their sexualized, physical looks and places them as attractive objects rather than active agents in the music videos. Most artists nowadays use light skin, Asians, and Latinos in their videos because they think they will lose viewers. These artists that havent used other races of women in their videos have already lost a lot of views because there are different races of women all over the world; people dont want to keep seeing the same thing over and over. Artist try to go with what they think everybody else would like to see instead of what they like. Women bodies today are very important to society. Television shows, movies, music videos, and magazines also play a big part in displaying women bodies in a negative way. These types of sources portray what the media thinks is the ideal of a perfect female body. Most men think that light skin women are the pretties, and that they have the curviest bodies and big behinds. There are also other women that have the same types of bodies, but they are rarely showcased in the videos. America needs to include women with different types of figures. By doing t his it would seriously expand the worlds thoughts and definition of what true beauty should look like. When women go out to clubs, or just out to have a good time men think that they can just walk up to them and grab them and say anything they want. Most women in music videos are always half naked, dancing in an inappropriate manner, and are insulted in different ways. By the women in these videos acting in this way it shows the world that all women are the same and they really are not, because most music videos have the same concept. So many music videos display these kinds of actions, and men dont realize that these videos are not real and they cant treat women with disrespect. The media have affected young girls today on becoming thinner. Half of Americans basic school students between the first and third grades are trying to become thinner. By the age of ten children are scared of being classified as overweight. Most young girls watch music videos and are influence that they are not beautiful, because there are always thin girls in the videos. When music videos showcase thin women all the time it makes young girls feel like they have to look a certain way. Young children shouldnt have to worry about problems like this at their age but people have forced so much on the youth and they become overwhelmed with these issues. Most music videos make women feel bad about the way they look, because of how the women look in them. The women in the videos are always skinny, white, Asian, or Latino anything but black, and if they are she is very light. What men fail to realize is that not all women look like this, and that they should put all types of women in their videos so viewers wont feel bad about their physical appearance. There are all different sizes, shapes, colors, and races of women, and to just limit the videos to certain races and skin color, and one body type makes women look at their self in a different way. It makes them wonder if men think that only women that look like this is beautiful than what about the rest of the women in the world, how do men look at them? The result that popular music has on children and young peoples behavior and emotions is a big concern today in society. Several of hip-hops well-known songs have influenced violence, drugs, alcohol, sex, disrespect for authority, and lack of respect for woman. The view and the result of musicvideomessages are important, as research has reported that it contacts to sexual messages, sexual stereotypes, and use of substances of violence in musicvideos might produce major changes in behaviors and attitudes of young viewers. There is a relationship between violence in music and the youth culture. For many young children and teenagers by listening to this music it creates an atmosphere that is harmful to their lives and education. Does violence in music videos cause violence in the youth culture? Yes it does because teenagers watch these music videos and act upon what they see. Most rappers make songs about using drugs and children look up to them and they imply that its okay to use drugs when really is not. Young children and teenagers in todays society are always looking for a role-model and some type of fashion to copy. A teenagers favorite types of music could be related to certain behaviors preformed in music videos. Children and teenagers rewinds songs and learn the lyrics. The youth culture will not become better into artists really think about who listens to their music and watches their videos the most, and think about what they are teaching the young people. When young girls watch music videos and see how women act and are disrespected over and over, most of them will grow up thinking that it is ok to let a men treat them with disrespect. What do boys think when they see these type of things displayed on television how women are portrayed as sex objects. Half of Boys that view music videos will grow up not caring about females feeling or how they treat them because most music videos show lack of respect for women. Children are losing their innocence from watching, listening, reading, and wearing the clothing they see in music videos. Parents shouldnt want their children studying violence, but with the technology today like headphones, and downloads they are unsure of what is going on. The mass media tells children that the artists in the music videos are not who they portray to be. African American females that spend more time watching music videos have a higher opportunity of drinking and having several sex partners, and more liable to test positive for marijuana. American teenagers use up about four and a half hours a day listening to music and studying music videos, According to American according to American Medical Association. 48% of Americans say violence in music should be regulated. In popular music parents are tired of suggestive, violent, lyrical content. There are so many music videos in the hip hop culture that stereotypes women in so many ways. In these videos women expose themselves in ways that you would never imagine. Nas feat. Braveheart Oochie Wally, Ludacris booty poppin, Jadakiss knock yourself out, 50 Cent disco inferno, and Nelly tip drill. Nellys video tip drill is the most degrading of women that I ever saw the lyrics and how the women carry themselves. Nellys music video Tip Drill really stereotypes women, in this video he says â€Å"I said it must be ya ass cause it aint ya faceI need a tipdrill, I need a tipdrill† (Nelly). This stereotypes that if a women has a big beheld than men really dont take their time to look at her face, they just want to see what her body looks like. A tip drill is another name for running a train on a girl in the video ali verse say â€Å"I said it aint no fun less we all get some I need a tipdrill, we need a tipdrill† â€Å"Now come on girl you know what we came here for Is You a tipdrill, we need a tipdrill† (Ali). The women in this video really dont care if they are being exposed â€Å"You lookin well in them shorts but they look better on the floor Cause yous a tipdrll, cause yous a tipdrill† ( Kyjuan). Women in this video are walking around Naked, letting the touch on them in any kind of way, touch on other women â€Å"Now ya see I want to let you ride but the rubber m ight slide Yous a tipdrill, girl you a tipdrill† (Murphy Lee). â€Å"Turn that ass up mama put that dip in ya back And let me tipdrill, just let me tipdrill† this videos degrade women and make other countrys look at us in a negative way. The girls in the video have a part and they say â€Å"It must be ya money, cause it aint ya faceYou a tipdrill, nigga you a tipdrill† â€Å"My apple bottom look right, I know you wanna bite Yous a tipdrill, I heard you was a tipdrill† I got you payin my bills and buyin automobiles Yous a tipdrill, nigga you a tipdrill â€Å"I know you a trick go spend that shit You old tipdrill, you monkeyass tipdrill â€Å". These videos degrade women and make other countrys look at us in a negative way; it makes men feel like they have power over women. Music videos in todays society have misled people to how the American culture should be viewed. Women are stereotyped all the time because other women want to expose their self in a negative way in music videos. If society try to put a stop to what going on in these videos there will be less valence, and abuse. If artist try to make music videos that are more positive, and stop putting stereotypes of women in their videos children would have someone to look up to. Sawa Kurotani, Learning what hip hops all about, December 16, 2008 Tuesday, http://www.lexisnexis.com/us/lnacademic/results/docview/docview.do?docLinkInd=truerisb=21_T7909056810format=GNBFIsort=RELEVANCEstartDocNo=1resultsUrlKey=29_T7909056813cisb=22_T7909056812treeMax=truetreeWidth=0csi=145202docNo=16 Delilah Cummings,The Effects of Hip Hop Music on Todays Youth, 10/31/03, http://media.www.msuspokesman.com/media/storage/paper270/news/2003/10/31/Perspectives/The-Effects.Of.Hip.Hop.Music.On.Todays.Youth-547432.shtml Policy StatementImpact of Music, Music Lyrics, and Music Videos on Children and Youth. Pediatrics 124.5 (2009): 1488-1494. Academic Search Complete. EBSCO. Web. 2 Dec. 2009. http://web.ebscohost.com/ehost/detail?vid=7hid=2sid=bf1584aa-9f34-4439-beb9-eb33944df1cc%40sessionmgr4bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9hAN=45407672 Peterson, Shani H., et al. Images of Sexual Stereotypes in Rap Videos and the Health of African American Female Adolescents. Journal of Womens Health (15409996) 16.8 (2007): 1157-1164. Academic Search Complete. EBSCO. Web. 2 Dec. 2009. http://web.ebscohost.com/ehost/detail?vid=13hid=2sid=bf1584aa-9f34-4439-beb9-eb33944df1cc%40sessionmgr4bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9hAN=27063114#db=a9hAN=27063114 2002-2009 DirectEssays.com, Portrayal of Women in Music Videos, All Rights Reserved http://www.directessays.com/viewpaper/103197.html 2002-2009 DirectEssays.com, the Female Body, the Media, an, All Rights Reserved. http://www.directessays.com/viewpaper/34603.html 2002-2009 DirectEssays.com. All Rights Reserved, Lyrical Violence, http://www.directessays.com/viewpaper/18773.html Joan Morgan (1999) sings of life in the USA, Boston New York, Sonia Maasik, and Jack Solomon Cheryl Wetzstein, Rap music perpetuates stereotypes of women, june 22, 2008 Sunday, http://www.lexisnexis.com/us/lnacademic/results/docview/docview.do?docLinkInd=truerisb=21_T8067453482format=GNBFIsort=RELEVANCEstartDocNo=1resultsUrlKey=29_T8067453495cisb=22_T8067453494treeMax=truetreeWidth=0csi=8176docNo=11 2002-2009 DirectEssays.com. All Rights Reserved. The Female Body, the Media, an, http://www.directessays.com/viewpaper/34603.html Nelly, Tip Drill, 11/25/03, music video, September, 16, 2007 http://www.muvids.com/2725_video_nelly_tip_drill

Importance of Knowing Other Cultures :: Cross-cultural Experiences

Question Answered: Present the ways in which cross-cultural experiences strengthen a continuous development of the world environment. Cross-cultural experiences can be numerous things. It could be as simple as having a potluck, joining a book club, or participating in a forum. Cross-cultural experiences can also be moving to or visiting a different neighborhood, city, state, or country. All of these activities involve an exchange of ideas about people's identities. Let us suppose an American boy, who I will refer to as "person A" for the purposes of this paper, visits his Japanese friend, "person B.," In their everyday interactions, they talk about their families, ancestors, history, favorite food, hobbies, etc. Person A, consciously or not, gives knowledge of the reality of his culture. As in any other initial exposure to something foreign, person B enters into this experience with some preconceived notions. As he listens to and observes person A, he comes to understand an identity - particularly, that of person A. Consequently, person B gains knowledge, and uses it to resolve his stereotypes and rightfully adjust his opinions. A more significant consequence of this particular cross-cultural experience is what results in person B. In such an exchange two things come to effect. One, person B becomes compelled to teach person A about his own culture. His appreciation for his new knowledge, as well as his own desire to rid others of misconception s about his culture drives him to share his identity with those around him, starting with his friend. Eventually, the knowledge spreads; and so does the drive to educate. Two, this exchange allows person B to exercise the important virtue of having an open mind. He becomes open to experience different cultures because of a resulting desire to understand the diverse world. In turn, the world environment continues to develop because, not only are there more people who are willing to educate, more people are willing to learn with an open mind. The evolution of the globalized societal landscape is directly connected to the occurrence of cross-cultural experiences. This is because, with more understanding about the world cultures, we can continue to evolve as a unified group of individuals. The world environment is defined by how we interact with each other. It involves relationships as inclusive as a country's interaction with another country or as intimate as someone's friendship with his roommate.